One of the most valuable public relations tools available to PR professionals is “Do the Right Thing.” This piece by Jim Hoggan provides insight and information that can be utilized by any Public Relations professionals. Hoggan’s “three golden rules” are the foundation of this wealth of knowledge he provides readers. To be successful in the field of public relations, one must do the following: do the right thing, be seen doing the right thing, and don’t get one and two mixed up. This can be applied to any profession but holds a lot of weight in public relations. This field is one where morals and values can really make or break someone, so to hold Hoggans points close and to practice them at all times can make the difference between a mediocre public relations professional and a great one.
Ethics and credibility are two of the most valuable assets of a Public Relations Practioneer. Clients usually seek pr help when facing adversity. To know that they can go to someone who they can trust and know will do their job and conduct themselves in an ethical manner can make a world of difference. Hoggans puts these two values and their importance into persepective in "Do the Right Thing." By following and abiding by these rules any public realtions student or professional can all but ensure themselves success in this field. I believe that "Do the Right Thing" by Jim Hoggans is a great read and I would recommend this to anyone looking into the public relations field.
